My buddy Andrew had this fantastic idea- workout gear with motivating words... printed backwards. This way, when you're working out, you look in the mirror for an extra boost. It's like having your own coach or personal trainer right there with you.
Celebs are already loving I AM Athletics. Jaime King and Katy Perry have been spotted wearing it.
The line was quickly scooped up by Equinox gyms, but you can also visit their website to pick up your own gear.
They've got shirts for those than need major motivation-"Pain is Weakness Leaving Your Body" and gear for those with a more zen approach- "I am Love," "I am Peace."
My favorite message? "I am Powerful."
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